July 23, 2004
Ford previews Escape Hybrid in Vancouver
Vancouver, British Columbia – Ford displayed its new Escape Hybrid, Mustang, 500 sedan and Freestyle crossover vehicle at a special presentation in Vancouver on Wednesday. Ford of Canada celebrates its centennial this year.
The 2005 Escape Hybrid gasoline-electric vehicle is scheduled to go on sale in September. Canadian MSRPs are $33,195 for the front-wheel-drive model and $35,925 for the all-wheel-drive model – approximately $5,000 more than a similarly-equipped four cylinder Escape XLS.
British Columbia’s Honourable Joyce Murray, Minister of Management Services, joined Alain Batty, President and CEO of Ford Motor Company of Canada, at the Plaza Area of Canada Place for the first “official” drive of the Escape Hybrid in British Columbia.
“The Escape Hybrid illustrates Ford’s commitment to finding environmental solutions to challenges facing the industry and the planet,” Batty said. “While we celebrate 100 years of our history this year, our focus has always been on the future. British Columbia has been a leader in environmental initiatives and we praise its people for accepting alternative fuel vehicles, which promise to move the industry forward.”
In Canada, Ford and Ballard Power Systems have introduced and developed fuel cell engines as an advanced powertrain option for high-efficiency vehicles.
“We want to show Vancouver consumers how we’re trying to change the game in every segment of the auto market with vehicles that are rewriting the rules,” Batty said.