Oakville, Ontario – Ford has announced its Employee Pricing Event, which offers special pricing from now until August 31, 2010 on most 2010 and 2011 Ford and Lincoln vehicles to customers across Canada.

Ford has also expanded its Drive One Challenge, which invites consumers to test-drive any new Ford or Lincoln vehicle, and receive $100 if they decide to purchase any new vehicle from another manufacturer within 100 hours of the test-drive.

“The Ford brand now has the highest initial quality among all non-luxury brands and we are inspiring even more Canadians to get behind the wheel and experience that quality,” said David Mondragon, president and CEO of Ford of Canada. “We are so confident in both our Ford and Lincoln lineup that we are willing to pay $100 within 100 hours if a customer experiences our vehicles and still purchases a vehicle from a competitor.”

The Ford Exclusive Recycle Your Ride has been extended to September 30, 2010. Consumers who turn in vehicles 2003 or older for retirement, of any make, will get up to $3,000 toward the purchase of a new 2010 or 2011 Ford or Lincoln vehicle, and can combine it with the Ford Employee Pricing incentives. The Ford program is in addition to the $300 available from the Retire Your Ride program, funded by the government of Canada, which covers 1995 and older vehicles.

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