April 2, 2004

Ford offers $1,000 credit on accessories for truck buyers

Oakville, Ontario – Ford of Canada announced that customers who purchase or lease a new 2004-model Ranger, F-150, F-150 Heritage or F-250 and F-350 Super Duty (non-Chassis Cab models only) during the “Built Ford Tough” Accessory Offer, will receive a $1,000 credit towards the purchase of selected genuine Ford-Authorized Accessories and all prices include professional dealer installation.

“In 2003, our research showed that Compact Pickup buyers installed an average of $2,198 worth of aftermarket accessories on their vehicles. Full-Size Pickup customers installed a mind-boggling $3,415 in accessories,” said Jack Turner, Ford Motor Company of Canada, Limited, F-150 and Ranger brand manager. “Ford of Canada and our dealers believe that with this limited time offer, we can gain a larger portion of this growing business,” Turner added.

The selected accessories are popular items that many pickup purchasers buy soon after taking delivery of their new truck.

The list includes:

Wraparound Bug Shield Installed price: $149.00
Side Window Deflectors Installed price: from $119.00
Tonneau Cover Installed price: from $469.00
Custom Step Bars Installed price: from $499.00
Keyless Entry Keypad Installed Price: $289.00
Deluxe Vehicle Security System with Siren Installed price: $599.00
Moulded Splash Guards Installed Price: from $89.00
Grille Inserts on F-150 Heritage and Super Duty Installed Price: $349.00

The all-new 2004 F-150 also offers three different storage packages, ranging in price from $209.00 to $359.00 installed on the segment exclusive Overhead Modular Rail Storage System.

“An added customer benefit to having the dealer install these genuine Ford-Authorized accessories — as opposed to aftermarket accessories and installation — is that they are covered under the three-year or 60,000 km New Vehicle Limited Warranty,” added Turner.

If customers choose to purchase the Ford Extended Service Plan, depending on the plan chosen, some of these accessories will be covered for up to seven years or 150,000 km.

The “Built Ford Tough” Accessory Offer can be combined with other incentive programs such as reduced Annual Percentage Rate financing or customer cash on the included vehicles.

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