June 23, 2004

Ford of Canada sponsors Jann Arden concert

Oakville, Ontario – For the 11th consecutive year Ford of Canada is a major sponsor of the annual Oakville Waterfront Festival. Ford will sponsor the Saturday evening, main stage performance by Jann Arden, one of Canada’s most popular singers and a fan-favourite when she appeared at the Waterfront festival in 2001, drawing the Festival’s largest and most appreciative audience ever.

An area inside the park has been set aside as the “Ford Zone.” The Zone will contain four or five display vehicles, interactive displays such as: Micro Reality Race Cars, Royal Canadian Golf Association Future Links youth golf instruction, FW Campus Tour, Young Drivers of Canada’s Drive Fit program, Much Music, Xbox, Long Drive Golf Simulator and more.

“The Ford Zone will have enough varied entertainment to keep a whole family interested and involved for hours,” said Reg Modjeski, sponsorship manager, Ford Motor Company of Canada, Limited. “The Oakville Waterfront Festival is an event that families attend together and everyone can find something they enjoy. This is one of the main reasons Ford has been a major sponsor of the Waterfront Festival since its inception in 1994.”

Kennedy Ford and Oak-Land Ford Lincoln are both local sponsors of the festival and have teamed up with Ford to provide a $10.00 discount coupon off the price of an oil change, lube and service attached to the back of each Festival admission button.
“It’s great to have the two Oakville dealers involved with us as the Festival involves many people in the community and this is the town where a lot of our workers live,” added Modjeski.

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