September 12, 2006

Ford of Canada recruits young automotive technicians

Oakville, Ontario – Ford of Canada has announced its automotive technology career brochure, which the company recently delivered to guidance counsellors at high schools across Canada.

“As society becomes more technologically advanced, so do our vehicles, requiring a whole new advanced skill set for those who become automotive technicians,” said Don St. Amour, technical training manager, Ford of Canada. “Highly skilled technicians are in great demand in today’s marketplace, and Ford of Canada dealership technicians are some of the best trained in the business. We provide men and women with extensive and continuous education throughout their automotive career.”

The company says that the automotive repair and service industry employs more than 250,000 workers in Canada, servicing more than 16 million cars and trucks, but that there will be an industry shortage of between 40,000 and 70,000 workers in the coming decade.

At post-secondary level, Ford has introduced the Automotive Student Service Educational Training Program (ASSET), which provides students with on-the-job training through a sponsoring Ford or Lincoln dealership in select provinces. For more information, visit

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