Oakville, Ontario – Ford of Canada has announced that veteran Ford executive David Mondragon has been appointed the company’s President and CEO, effective September 1, 2008. Mondragon succeeds Barry Engle, who is leaving to become President and CEO of New Holland Agricultural Equipment.
“It’s an exciting time to join Ford of Canada as we accelerate plans to introduce new fuel-efficient vehicles, especially small cars and crossovers, which are exactly what Canadian consumers are asking for,” Mondragon said. “I look forward to working closely with the Ford of Canada dealers to ensure we are not only meeting, but exceeding customer expectations as we introduce the new products.”
Mondragon has been with Ford for 23 years and has held a variety of roles in sales and marketing; he currently serves as General Manager for the Southwest Region, Ford’s largest U.S. sales region. As manager of marketing programs and strategy, Mondragon directed national incentive programs and led the strategy for more than 80 auto shows across the U.S.
“David is the right person to lead Ford of Canada as we launch our new model year,” said Dave Schoch, executive director of Canada and South America, Ford Motor Company. “Ford’s 2009 product line-up is the best we’ve ever produced and David has a proven track record of connecting with customers, energizing employees and partnering with our dealers to help drive sales.”