May 28, 2002
Ford names new design head for luxury brands
Detroit, Michigan – Peter Horbury, 52, has been named the Premier Automotive Group’s executive director of Design, responsible for overseeing future product design strategy for Aston Martin, Jaguar, Land Rover and Volvo. His appointment is effective immediately.
Since 1991, Horbury has been design director of Volvo Car Corporation, overseeing studios in Sweden, Spain and California. He has been instrumental in creating and implementing the stylish new design language in the current range of Volvo products – including the all-new XC90 SUV and Volvo Safety Concept Car. Prior to joining Volvo, Horbury worked as director of styling and design at MGA Developments Ltd. in the United Kingdom. In addition, he worked on key Ford product programs in Europe, such as the Sierra, Escort and Granada, as well as Chrysler vehicles. He was named Autocar’s Designer of the Year in 1998 and during a 28-year career has been actively involved in the design of more than 35 cars as well as trucks, buses and motorcycles.
“Peter will be able to apply more than two decades of expertise with luxury vehicles and take the lead in making sure we’re leveraging our premium brands and their products,” said J Mays, the company’s vice president of Design.
“At the same time, he’ll be able to help us continue growing the best design team in the industry.”