Ford Racing has launched an all-new Web site, www.FordPerformance.com, that highlights Ford’s connection to enthusiast clubs and the performance aftermarket. The enthusiasts’ site is dedicated to past, present and future performance customers.
“We recognize the important role that Ford loyalists play in raising consumer awareness of Ford Motor Company, and performance enthusiasts tend to be the most passionate, active and influential customers of all,” said Jamie Allison, Manager, Ford Racing Performance Group. “This new Web-based asset allows us to consolidate our communications with them under one virtual roof. It will also enhance our all-important relationships with Ford-based clubs, coordinate our contact with Ford-centred events and help showcase the exciting new performance offerings from Ford all in one place.”
Allison also said that the site will provide information on the launch of the next-generation Mustang.
Visitors to the site will be able to read regular feature stories about Ford-based clubs, find information about Ford-oriented enthusiasts clubs, access a heritage archives section, and find links to Ford Racing, Performance Parts and Ford Vehicles Web sites.
Plans are also in place to expand the program to include more enthusiast vehicle clubs, including those for the Mustang Mach 1, SVO, Pace Cars, Mercury Marauder and Taurus SHO.