Dearborn, Michigan – Ford has launched a new web site to promote its F-150 SVT Raptor, the company’s new high-performance off-road truck.
The site, at Raptor, includes a 360-degree view, information on the truck’s unique components, videos showing the truck in extreme terrain, and clips and interviews with key players from its successful racing debut in the Tecate Score Baja 1000.
“We wanted to ensure the site is true to what Raptor is, emphasizing it as different and unique,” said communications manager Eric Peterson. “Delivering Raptor’s unique durability and performance is something only Ford can do, staying true to both our tough truck and racing heritage. We wanted to make that clear through the site.”