November 7, 2007

Ford introduces limo version of U.S. Mercury Mariner hybrid

2008 Mercury Mariner Hybrid
2008 Mercury Mariner Hybrid. Click image to enlarge

Dearborn, Michigan – The Ford Motor Company has introduced a hybrid livery package on its Mercury Mariner Hybrid – a version of the Ford Escape not sold in Canada – as an eco-friendly alternative to stretch limousines.

“There has been demand for a hybrid livery vehicle for some time,” said Doug Walczak, Ford North American Fleet limousine and livery manager. “More and more livery clients are asking operators for environmentally-friendly options. In turn, the operators are coming to us for a solution.”

Ford is offering the Mariner Hybrid with a luxury package as an alternative to its Lincoln Town Car, which accounts for more than 80 per cent of the market share, but which has fuel economy less than half or even a third of the hybrid SUV.

According to the National Limousine Association, the limousine and livery industry has nearly 9,500 companies across the U.S., operating approximately 131,600 vehicles, including sedans, super-stretch SUVs and tour buses, and serving 1.38 billion passengers annually.

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