Dearborn, Michigan – Ford is introducing a new program for U.S. customers that it said is the “most comprehensive program available to boost consumers’ buying confidence and begin rebuilding the American economy.”
Called the Ford Advantage Plan, the new plan offers payment protection of up to 12 months on any new Ford, Lincoln or Mercury vehicle, along with zero per cent financing on select vehicles, and added local charity support.
“Consumers remain anxious about the economy and their own outlook for the future,” said Ken Czubay, vice-president of sales and marketing. “We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs.
“Just as important is additional charity support we will provide in conjunction with our local dealers, who are mindful of how non-profit organizations are struggling during this economic downturn. Ford and our dealers have always stepped up to take an active lead role in the community, and that’s why we are also including a charity element as part of the Ford Advantage Plan,” Czubay said.
In 2008, more than 18,000 Ford U.S. employees volunteered 100,000 hours to help people in their local communities. In April, Ford will introduce a program in partnership with its dealers throughout the U.S. to assist local charities affected by the economic downturn. The company will announce complete details later this month. The Ford Advantage Plan runs from now until June 1, 2009.