August 15, 2006

Ford increases standard safety features on 2007 models

Dearborn, Michigan – The Ford Motor Company has announced that, in response to its customers’ desire for increased vehicle safety, it will add more standard features to its 2007 models. The features will be added to Ford and Lincoln models, and to Mercury, a brand no longer sold in Canada.

The company has made side air curtains or its Safety Canopy system with rollover sensor standard on 14 vehicles for the 2007 model year, including the all-new Ford Edge, Ford Expedition and Lincoln Navigator.

According to Ford research, the percentage of customers who say safety is “extremely important” grew from 51 per cent in 2005 to 54 per cent in 2006. Adding the Safety Canopy air curtain system to the 2006 Ford Five Hundred and Mercury Montego “was key” to earning the highest Top Safety-Gold rating from the Insurance Institute for Highway Safety (IIHS), the company says.

Connect with