Toronto, Ontario – Ontario smokers have a chance to win a top prize of a 2010 Ford Escape Hybrid in the fifth annual Driven To Quit Challenge, sponsored by the Canadian Cancer Society and Ontario’s Ministry of Health Promotion.

Since 2006, the challenge has successfully motivated more than 101,000 entrants to get on the road to better health with the support of a “buddy” and motivating prizes. In addition to the Escape Hybrid, two $5,000 vacation getaways and seven regional prizes are up for grabs to Ontario smokers and tobacco users who pledge to quit this March.

For more details or to register, visit Driven To Quit. Registration is open until February 28, 2010. Those who register by January 31, 2010 will qualify for an early bird prize of a $1,000 MasterCard gift card.

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