April 25, 2007
Ford gaining ground with new cars and crossovers
Dearborn, Michigan – While 70 per cent of Ford Motor Company’s vehicle sales in the U.S. were trucks and traditional SUVs three years ago, the company says the split is now nearly 50/50, with a major consumer shift to crossover vehicles and midsize cars.
Crossover sales overall have grown from 500,000 in 2000 to 2.4 million in 2006, surpassing both full-size pickups and SUVs in annual sales. Ford predicts crossover sales to reach at least three million units per year by the end of the decade, challenging small cars as the industry’s largest segment.
The company currently produces the Ford Edge and Lincoln MKX crossovers in Oakville, Ontario, and will add the all-new Ford Flex in 2008. Ford says that the Edge, after only three months on the market, is outperforming the Fusion sedan in sales, while the Lincoln MKX is outselling the Acura RDX and both Infiniti FX models. Altogether, first-quarter sales of Ford, Lincoln and Mercury crossovers in the U.S. climbed 29 per cent, the largest increase of any major automaker.