2010 Ford Fiesta. Click image to enlarge
Guangzhou, China – Ford has staged the global reveal of its all-new Fiesta four-door sedan at the Guangzhou Auto Show in China. The new model will be sold in North America from 2010.
“We set out to design a truly exciting, desirable small car that exceeds all expectations,” said Chelsia Lau, chief designer of China/ASEAN Programs for Ford. “Today, we are keeping our promise that was made with the Verve Concept notchback last year. The all-new Fiesta sedan is sleek and contemporary. The interpretation of kinetic design on the four-door body has given the Fiesta sedan an independent identity while retaining the emotional appeal of its five-door sibling.”
The Fiesta sedan will be launched in China within months of its global reveal, and will be built at Ford’s new manufacturing facility in Nanjing. The Fiesta revealed at the show has been tailored to the Chinese markets; additional variations of the sedan will be available across Asia and North America from 2010, with production from Thailand and Mexico, respectively. The Fiesta sedan will not be sold in Europe.
“Launching the all-new Fiesta sedan to the world in China signals the importance of China and the Asian region in Ford’s global strategy,” said John Parker, executive vice-president, Asia Pacific and Africa, Ford Motor Company. “This is a sophisticated small car. Design combines with advanced technology to deliver very high levels of refinement, safety and class-leading fuel efficiency. This new Fiesta proves Ford’s leadership in small car design and development.”