Ford Fiesta on the production line. Click image to enlarge
Cologne, Germany – Production of the new Ford Fiesta began at the company’s plant in Cologne, Germany yesterday. The Fiesta is the first of a new generation of small Ford vehicles conceived and developed by the European arm of Ford’s global product development team to meet the needs of customers worldwide.
The new Fiesta will be individually tailored for Europe, the Americas and Asia, and will go on sale progressively between now and 2010, starting with Europe.
The Cologne plant is the first Ford assembly facility in the world to begin the new car; in January 2009, it will also begin production in Valencia, Spain. Outside Europe, the Fiesta will be built in China, Thailand and Mexico, with production for each region beginning from late 2008 through early 2010.
“Today we are celebrating the start of a new era for our fabulous Ford Motor Company,” said Ford president and CEO Alan Mulally, in a video message to employees at the Cologne plant. “The first product of our Global Product Development System, the all-new Fiesta is an outstanding symbol for our One Ford vision of a single, global company designing and building cars for customers around the world.”
A total of €455 million was invested to restructure and modernize the plant for the new vehicle. The company plans to build 148,000 new Fiestas in Cologne in 2008; when operating at full capacity, the plant will built a total of 1,900 Fiesta and Fusion models each day over three shifts.