March 15, 2007
Ford extends deal with Dallas Cowboys through 2018
Dallas, Texas – Ford has announced that it is extending its title sponsorship of the Dallas Cowboys football team through 2018, and expanding its presence at the team’s new football stadium with more signage, vehicle and interactive displays, and a Built Ford Tough integrated fan experience.
The Dallas Cowboys are in the midst of building a new retractable-roof stadium with seating capacity of more than 80,000 fans, and up to 100,000 for special events. The stadium will open for the 2009 football season.
Ford will also expand its relationship with the team to include title sponsorship of the pre-season training camp; the camp will be located in San Antonio this year.