Oakville, Ontario – Due to consumer feedback, Ford has expanded its Recycle Your Ride program, with approximately 60  per cent of the  vehicles currently on Canadian roads qualifying for retirement within the Ford program.

Ford has announced that, as of May 1, 2010, consumers turning in model-year 2003 or older vehicles for retirement will get up to $3,000 towards the purchase of a new 2010 Ford or Lincoln vehicle. The company has collaborated with Summerhill Impact to expand the program.

“Through our exclusive agreement with Summerhill Impact, Ford is the only manufacturer that is retiring 1996 to 2003 model year vehicles,” said David Mondragon, president and CEO of Ford of Canada. “The Ford Exclusive Recycle Your Ride program makes it more affordable for consumers to purchase a new vehicle, which offers the latest in safety features, fuel economy and smart technologies.’

According to the Automotive Recyclers of Canada, more than 80 per cent of the entire vehicle by weight is reused, remanufactured or recycled, while Summerhill Impact said that a 1995 model year or older vehicle produces 19 times more smog-forming pollutants than  a 2004 or newer model.

Anyone who buys a new 2010 Ford or Lincoln vehicle and who qualifies for the program will receive $1,000 toward a new Ford car or compact truck, $2,000 toward a Ford full-size sedan, crossover or SUV, or $3,000 toward a Ford full-size truck or Lincoln vehicle.

For details and program regulations, visit Ford.

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