Ford followed regulations regarding testing, but C-MAX Hybrid fuel economy was derived from Fusion Hybrid and not tested separately.

Ford has some good news and interesting insight for us today in why C-MAX owners have not been getting the fuel economy they expected.

During the labelling process for fuel economy, Ford, following regulations from NRCAN, used the Fusion Hybrid test results for the C-MAX. This resulted in a more frugal rating being used for the hybrid MPV.

Ford has stated it has retested the 2013 model and its new labels will show a rating of 4.5L/100km. Previously, the C-MAX had been rated at 4.0L/100km in the city and 4.1L/100km on highway runs.

Compensation to current owners will be given in the form of a cheque for either $895 for purchase customers or $595 for lease customers.

For 2014, Ford is also making improvements to the C-MAX to improve real-world fuel economy for customers. The updates include gearing changes, new hood seal, front and rear tire deflectors, new A-pillar mouldings, rear lift gate deflectors, and a new engine oil which should see the engine experiencing less friction. The changes are mainly aimed at increasing highway fuel efficiency.

The 2014 Ford C-MAX has not yet been tested for fuel consumption labelling. The changes announced do not mention the C-MAX Energi Plug-In Hybrid.

Ford Upgrades 2014 C-MAX Hybrid for Better Fuel Efficiency, Changes 2013 Label to Improve Customer Satisfaction

  • 2014 Ford C-MAX Hybrid on sale later this year is upgraded with new transmission gearing and enhanced aerodynamics to further improve fuel efficiency performance
  • Ford voluntarily changing its approach to C-MAX Hybrid fuel efficiency labeling going forward to better match performance and improve customer satisfaction
  • Label changes for the 2013 C-MAX Hybrid will result in a higher combined fuel efficiency rating of 4.5L/100 km; current C-MAX Hybrid owners will receive a goodwill payment for the difference

DEARBORN, Mich. – Underscoring its commitment to fuel economy leadership, Ford Motor Company today said it is upgrading the 2014 Ford C-MAX Hybrid, which will go on sale in December. The company also is changing the way it tests and labels the 2013 C-MAX Hybrid for fuel efficiency to better match performance and improve customer satisfaction.

The upgrades build on powertrain software updates Ford announced last month for the 2013 C-MAX Hybrid. The 2014 C-MAX also will benefit from several hardware changes, including:

  • Gearing changes that result in a more efficient transmission drive ratio
  • New hood seal, front and rear tire deflectors, A-pillar mouldings and the addition of rear lift gate deflectors to improve vehicle aerodynamics
  • New engine oil with reduced friction

The enhancements to the 2014 C-MAX Hybrid are expected to improve customers’ on-road fuel efficiency, especially at highway speeds.

“Ford is absolutely committed to being a leader in the hybrid market and to top fuel efficiency across our lineup,” said Raj Nair, Ford Motor Company, group vice president, global product development. “We are taking actions with our popular C-MAX Hybrid so that customers are even more satisfied with the vehicle’s on-road fuel efficiency performance.”

The variability of on-road fuel efficiency is greater for hybrids than for conventional vehicles. Relatively small differences in driver behaviour and driving conditions can have a significant effect on the degree to which a hybrid’s gasoline engine is used for propulsion, which affects fuel efficiency.

Changes to C-MAX Hybrid fuel efficiency labeling process

In addition to improving the vehicle itself, Ford is changing the way it generates the L/100 km label for C-MAX Hybrid going forward. Previously – and consistent with NRCAN’S Guidelines – testing of the Fusion Hybrid was used to generate fuel efficiency labels for a family of vehicles, including both Fusion Hybrid and C-MAX Hybrid. The result was the same fuel efficiency label values for both vehicles.

While the company could continue to use NRCAN’s Guidelines for C-MAX Hybrid, Ford voluntarily has decided to test and label C-MAX Hybrid separately going forward. The result will be a higher L/100 km label for the 2013 C-MAX Hybrid. Testing to generate a label for the 2014 C-MAX Hybrid is not yet complete.

Label changes for the 2013 C-MAX Hybrid will result in a higher combined fuel efficiency rating of 4.5L/100 km.

Because this voluntary step results in L/100 km values different from the original C-MAX Hybrid label, Ford also is making a goodwill payment to current C-MAX Hybrid owners for the estimated average fuel cost of the difference between the two labels. Customers who purchased their vehicle will receive a cheque from Ford for $895. Customers who leased their vehicle will receive a cheque for $595.

As of July, Ford has sold approximately 1,000 C-MAX Hybrid vehicles in Canada.

Existing customers will be notified by mail, and Ford is working with dealers to re-label vehicles on dealer lots. Customers with questions can contact the Ford Customer Relationship Center at, or  call 1-800-565-3673.

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