January 25, 2002
Ford dealer satisfaction improving says Canadian Ford President
Montreal, Quebec – At the Montreal auto show, Ford of Canada CEO and President, Alain Batty, said that Ford is making gains in customer satisfaction. “Overall purchase satisfaction jumped in 2001 – from 60 per cent of Ford customers saying they were completely satisfied, to 70 per cent reporting complete satisfaction,” said Batty. “That’s quite a tribute to the commitment of our dealers. And we saw a six percent increase in the percentage of customers who would recommend their Ford dealership to others. In 2001, 84 per cent of customers said they “definitely would” recommend their Ford dealer to someone looking to buy or lease a vehicle.”
Batty said that Ford of Canada faced many challenges in 2001. “We made some difficult decisions and we’ll continue to face difficult challenges,” he said.
Batty pointed out that in 2001, Ford remained the top selling brand in Canada with three products among the top-ten selling vehicles in the country – Ford Focus, Windstar and F-Series. He also noted that the Explorer remains the best-selling SUV in Canada and the Escape captured 2nd place, the Taurus is #2 in mid-size sedans, the Ranger is #2 in compact pickups, and the Mustang is #1 in small specialty cars.