March 8, 2002

Ford confirms consumer interest in hybrid electric vehicles

2003 Ford Escape Hybrid
Vice President of Ford North America Product Development Chris Theodore with the Ford Escape Hybrid at the 2002 North American International Auto Show in Detroit, Michigan, January 8, 2002. Click image to enlarge

Dearborn, Michigan – Following the release of a J.D. Power and Associates survey on Wednesday stating that there is growing interest in gas/electric hybrid vehicles, Ford Motor Company released a statement confirming that their internal surveys reflect an equally strong consumer interest in hybrid vehicles, particularly SUV hybrids.

“We are encouraged with the results of this customer survey showing strong potential for hybrid electric vehicles,” said Prabhakar Patil, chief engineer for the Ford Escape Hybrid. “Our own customer research shows similar enthusiasm, especially for a hybrid SUV. When Ford’s Escape Hybrid SUV is introduced in 2003 it will deliver nearly 40 mpg fuel economy in a no-compromise vehicle with the same driving performance and features that have made the Escape a top-seller.”

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