May 14, 2007
Ford announces Sync Web site
Dearborn, Michigan – Ford has announced a new Web site that introduces consumers to Sync, a new communications and entertainment system developed by Ford and Microsoft. The system will debut on select Ford and Lincoln vehicles in the fall of 2007; the site is available at SyncMyRide.com.
The hands-free wireless system enables drivers to control cell phones and MP3 players, using wheel-mounted controls, radio controls, or verbal commands. Sync users can make and receive cell phone calls, read text messages aloud, send text replies from a list of preprogrammed messages, and access songs from iPods or MP3 players by artist, album, title, genre or playlist. The system won the cnet.com People’s Voice award at the 2007 Consumer Electronics Show.
The Web site features “Laura”, a young woman heading to a party; she uses Sync to call friends, check playlists, have text messages read to her and chooses songs for the party, all with voice commands. The site also features text descriptions, demo clips, and the ability to subscribe for email updates.