Aug 10, 2007

Ford announces Ford Sync in-car connectivity

Ford Sync
Ford Sync technology. Click image to enlarge

Dearborn, Michigan – Ford Motor Company has confirmed the distribution and pricing of Ford Sync, an in-car communication and entertainment system developed in collaboration with Microsoft. Sync will be standard on Lincoln vehicles and widely available on Ford vehicles, where it will be priced at $495 (Cdn).

In most cases, Sync will also be included as standard equipment on high-series Ford models, such as the Edge Limited or Focus SES.

Sync is a Ford-exclusive technology, based on Microsoft Auto software, which allows consumers the ability to bring digital media players, such as Apple iPods, Microsoft Zunes and other MP3 players, and Bluetooth-enabled mobile phones into the vehicle and operate the devices via voice commands or with the vehicle’s steering wheel or radio controls. The company says that because it is a software-based system, it is updatable and should be able to support devices and services developed in the future.

The system will be launched this fall, initially with the Ford Focus and Edge, and Lincoln MKX; by the end of the year, it will be standard or available on the 2008 Ford Edge, Explorer, Explorer Sport Trac, Focus, Fusion, Taurus and Taurus X, and on the Lincoln MKX and MKZ.

Connect with