July 20, 2006
Ford and DaimlerChrysler earn top ratings from NAACP
Dearborn, Michigan – The Ford Motor Company and DaimlerChrysler have earned top honours from the National Association for the Advancement of Colored People (NAACP) on the U.S. organization’s Economic Reciprocity Initiative, which graded global competitors in several key areas. It is the second consecutive year Ford has received the ranking.
The annual NAACP report examines the exchange of economic costs and benefits between African-American consumers and various industries, including employment, hiring and promotions; advertising and marketing opportunities and expenditures; procurement and vendor relationships; dealerships; and charitable and philanthropic activity.
This year marks the NAACP’s fourth review of the automotive industry. The survey included companies that generate more than US$30 million in revenue annually, and have 300 or more dealerships in the United States.