Oakville, Ontario – Ford of Canada has announced that, starting September 3, 2009, consumers turning in vehicles 15 years or older for recycling will get up to $3,000 toward the purchase of a new Ford vehicle. The company’s scrappage program builds on the Canadian government’s Retire Your Ride initiative, which offers $300 and other benefits to eligible participants.

“No one is offering more incentive to Recycle Your Ride than Ford,” said David Mondragon, president and CEO of Ford of Canada. “People who might otherwise not be able to buy a new car can now afford the latest in vehicle safety, fuel economy and smart technology.”

Ford said that, based on data from NRCan’s Fuel Consumption Guide for Canada, an average driver who moves from a typical 1995 model year midsize car to a 2010 Ford Fusion 2.5L could save approximately $370 a year on fuel, and one who moves from a typical 1995 SUV to a 2010 Ford Escape 2.5L FWD could save approximately $940 a year on fuel. According to the Clean Air Foundation, on average, a 1995 or older vehicle emits 19 times more smog-forming emissions than a 2004 or newer car.

Anyone who participates in the government program, and who buys a new Ford or Lincoln vehicle, qualifies for the Ford Recycle Your Ride program of $1,000 toward a new Ford car or compact truck, $2,000 toward the purchase of a new Ford crossover or SUV, and $3,000 toward the purchase of a new Ford truck or Lincoln vehicle.

In partnership with the Clean Air Foundation, the Ford Recycle Your Ride program is also available to Canadians who have already participated in Retire Your Ride since the program started in February. Those who bring their government-issued ID to a local Ford dealer can, when eligibility is confirmed, receive up to $3,000 toward the purchase of a new Ford or Lincoln vehicle. For more information on program details, visit Ford.

 

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