September 29, 2004
First Smart fortwo cars arrive in Halifax
Toronto, Ontario – The first Canadian smart fortwo coupés and fortwo cabriolets cdi have now arrived in Halifax and are en route to Mercedes-Benz dealerships across the country where they will be available for sale as of October 4th. In Canada, they will be sold and serviced through a network of more than 40 Mercedes-Benz dealers across the country.
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The first full-fledged showroom in North America will open on October 4th at Mercedes-Benz Midtown, Mercedes-Benz Canada’s newest flagship retail operation in Toronto.
President and CEO of smart GmbH, Andreas Renschler, said at the Paris
Mondial de l’Automobile: “Since smart was launched in Europe more than six
years ago, it has grown, matured and with this historic North American
introduction, I can now say that it has become truly a global player. Canada
is a very important market for smart as it will provide the foundation for the
North American strategy of our brand.”
Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada adds, “We
were convinced that smart would be very well accepted here in Canada. Our
intensive research confirmed unequivocally that the Canadian market was ready
for smart and judging by the overwhelmingly positive consumer reaction since
our February announcement, I am extremely confident that the smart brand and
its product offerings will have a tremendous future in this country.”
Over 1,000 units will be produced and delivered prior to the end of 2004.
The smart fortwo coupe cdi starts at $16,500 while the smart fortwo cabriolet
cdi will retail from $19,500. Both models will be available for sale as of
October 4th in three design lines: pure, pulse and passion. More detailed
information about smart in Canada is available at www.thesmart.ca.