August 8, 2003
First Scions attracting younger buyers
Torrance, California – Toyota’s line of Scion vehicles, which went on sale in California on June 9, are attracting the younger buyers that Toyota was hoping for, says a Toyota news release. Scion vehicles, the Xa and Xb, are not available in Canada.
Toyota says based on the first two months of sales, the average age of a customer financing is 35. That number drops to 27 for the nearly 27 percent of applications being submitted online at www.scion.com.