October 22, 2003
First Nissan Titan pickup comes off assembly line in Mississippi
Canton, Mississippi – The first Nissan Titan – a red King Cab SE 4×4 – rolled off
Nissan North America’s (NNA) assembly line on Tuesday morning. To the surprise of
the audience, a second Titan came off the line towing a multi-ton front-end loader
(bulldozer) to demonstrate its horsepower, torque and 9,500-pound towing capacity.
“This is not only the start of something big for Nissan and the state of
Mississippi, but for American consumers as well,” said Carlos Ghosn, president and
CEO, Nissan Motor Company, Ltd. (NML). “Titan is the roomiest, most powerful
standard full-size truck in the U.S., and the dedicated men and women in Canton have
brought this vehicle to production in record time.”
Titan is the third product to roll off Canton’s assembly line in less than five
months, an unprecedented launch schedule. The Quest minivan began production on May
27, and the Pathfinder Armada full-size SUV was added to the line in mid-August, 10
days ahead of schedule.
Nissan’s Canton plant is a $1.43 billion, 3.5 million square foot facility situated
on approximately 1,400 acres about 15 miles north of Jackson, Mississippi. It has
the capacity to build up to 400,000 vehicles per year. In addition to the Quest,
Pathfinder Armada and Titan, early next year, the Canton plant will begin producing
the first Infiniti vehicle – a full-size SUV – built in the U.S. It will also
eventually supplement the production of the Nissan Altima mid-size sedan, also
produced at Nissan’s Smyrna, Tennessee assembly plant.
Nissan has invested about $4 billion in its three U.S. manufacturing facilities. In
addition to Canton, the Smyrna plant builds the Maxima sports sedan, Xterra compact
SUV, Frontier compact trucks as well as the Altima. In Decherd, Tennessee, Nissan
builds engines for all U.S.-produced vehicles and assembles transaxles.