August 7, 2002
First Mitsubishis land on Canadian soil
Vancouver, B.C. – 600 Mitsubishi Lancer compact sedans and Montero Sport SUVs rolled off the boat at the Fraser Port in Richmond, British Columbia yesterday – the first shipment of Mitsubishi automobiles destined for Canadian Mitsubishi dealerships. The Lancer and Montero Sport will soon be joined by the Galant, Eclipse, Eclipse Spyder, Montero and Outlander in anticipation of Mitsubishi Motor Sales of Canada (MMSCAN) September launch of its complete vehicle lineup.
Mitsubishi Motors’ commitment to open in Canada six months ahead of originally scheduled plans is buoyed by the company’s US momentum where sales in July posted a 46 per cent gain marking the best single sales month ever.
“Along with our successful product strategy, the Canadian operations are an important part of our extraordinary growth in North America,” said Pierre Gagnon, newly appointed President and Chief Executive Officer of Mitsubishi Motors North America. “We anticipate that our 2002 sales momentum will be fuelled by the success of our Canadian operations, the October launch of Outlander, and the six new Mitsubishi Motors products we will introduce over the next three years.”
MMSCAN recently announced the selection of 31 coast-to-coast dealers, 25 of which will be selling vehicles by September 2. MMSCAN says a total of 47 dealers will open by December 2002. MMSCAN projects that within the first four months, sales volumes will reach 5,000 units, growing to first full year sales of 20,000 vehicles.
To support its growth in North America, Mitsubishi Motors Corporation (MMC) recently announced plans to completely consolidate all North American sales, manufacturing, finance, and research and development operations by early 2003 into a single new organization to be called Mitsubishi Motors North America (MMNA). Mitsubishi Motor Sales of America, Inc. (MMSA) was established in 1981 by MMC, Tokyo, and markets a full line of vehicles, including coupes, convertibles, sedans and sport utility vehicles. Its Web site can be accessed at www.mitsubishicars.com. Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is a wholly owned subsidiary of MMSA. Its Web site can be accessed at www.mitsubishicars.ca.