February 7, 2003


First Chrysler Pacifica produced at Windsor assembly plant

launch of new Pacifica
Chrysler Group President and CEO, Dieter Zetsche (right) and CAW National President, Buzz Hargrove together celebrate the official production launch of the all-new 2004 Chrysler Pacifica in Windsor today. Click image to enlarge

Windsor, Ontario – The first new 2004 Chrysler Pacifica today rolled off the production line at the Chrysler Group’s assembly plant in Windsor, Ontario.

“This is the best launch in terms of quality in the history of the Windsor Assembly Plant,” said Dieter Zetsche, Chrysler Group President and CEO. “While it is still early, our accomplishments so far demonstrate our pledge to deliver the highest quality products to our customers.”

Others participating in today’s ceremony included Buzz Hargrove, Canadian Auto Workers (CAW) President; Ken Lewenza, President of the CAW Local 444; Honourable Susan Whelan, Minister of International Cooperation for the Government of Canada; Dwight Duncan, Member of the Provincial Parliament for Ontario and His Worship Mayor Michael Hurst, of the City of Windsor.

The Windsor assembly plant is the first Chrysler Group facility to produce two completely different vehicles on one assembly line. In addition to Pacifica, the Windsor Assembly Plant produces the Dodge Grand Caravan and Chrysler Town & Country.

“Flexible manufacturing efforts at the Windsor Assembly Plant have helped reduce capital expenditures for tooling and facilities by about 30 percent,” said Tom LaSorda, Chrysler Group Executive Vice President-Manufacturing.

Chrysler Group will build approximately 100,000 Chrysler Pacificas annually. In preparation for Pacifica production, investment at the Windsor Assembly Complex totaled $460 million, which included body shop, tooling, conveyors and paint shop improvements.

The Pacifica is a luxury ‘crossover’ vehicle with three rows of seats that can accommodate up to six passengers. The Pacifica is powered by a 3.5 litre V6 engine which produces 250 horsepower, and has standard all-wheel-drive.

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