February 21, 2007
First Audi R8 to be auctioned for AIDS Foundation
Auburn Hills, Michigan – The first Audi R8 to be sold in the U.S. will be auctioned off at the 15th Annual Elton John AIDS Foundation (EJAF) party, to celebrate the Academy Awards. It is the second year in a row that Audi has teamed up with the EJAF to auction off a vehicle during the party; last year, two Q7 models sold for a combined US$280,000. All proceeds are donated to EJAF to support its work in the fight against HIV/AIDS.
Bidding for the R8 will start at US$100,000; bids can be placed between now and the end of the auction at EbayLiveAuctions.com. The winning bidder will take delivery in July, well before the car’s planned launch in the fall of 2007. Final pricing has not been set for North America, but the car being auctioned is expected to retail between US$130,000 and US$150,000.
Audi recently finished auctioning a one-day test drive of the R8; the winning bid of US$12,601 was donated to EJAF. The winner will drive the car on the track at Las Vegas Motor Speedway on February 24th, and spend the rest of the day testing it on public roads in the nearby Valley of Fire.