February 26, 2004

“Finding Nemo” top in-car DVD

Gardena, California – The recently released “Quest for the Perfect Road Trip” survey, sponsored by Nissan North America, revealed top in-car DVD picks for adults and kids. Disney and Pixar’s “Finding Nemo” topped the list of recently released movies that adults and children most like to watch during a car trip.

Top DVD picks for adults:

  1. Finding Nemo

  2. Sea Biscuit
  3. Lord of the Rings
  4. Pirates of the Caribbean
  5. Mystic River

Top DVD picks for kids:

  1. Finding Nemo

  2. SpongeBob SquarePants
  3. Sesame Street
  4. Rugrats
  5. Bob the Builder

Nearly 90 percent of adults said in-car DVD players – now found in 15 percent of all new cars and offered in every single new minivan on the market – are an effective way to keep kids entertained.

“Travelling with my kids could get quite ugly before – now, road trips are actually enjoyable for everyone. We’ve probably reduced the ‘are we there yet’ factor by 80 percent,” said mom and Nissan Quest minivan owner, Lisa Berry.

The survey shows that movies do more than just entertain. Over half of all American adults surveyed say in-car entertainment systems help reduce behavior problems like fighting, seat-kicking, crying and restlessness by nearly 50 percent.

In addition, parents reflected on their own childhood road trip experiences, and the majority wished their parents had an in-vehicle DVD option when they were growing up. Half of respondents believe they would have fought less with their siblings during car trips if they had DVD players in their vehicles.

“In-car entertainment has become a huge trend, especially for families with small children, and it’s a good thing,” said Fred Suckow, Nissan’s director of marketing. “When used properly, it keeps passengers happy, should reduce distractions and helps to lower driver stress.”

The nationwide survey was conducted by StrategyOne, on behalf of Nissan North America. The survey included telephone interviews of 1000 American adults, 18 years of age or older.

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