Mississauga, Ontario – AskPatty.com, an online resource for women, is introducing its Certified Female Friendly program for dealerships, collision centres, quick-lube locations, service and repair centres, and tire dealers in Canada. The program provides online interactive training and marketing specifically to women.
The California-based company has launched its first Canadian regional office in Mississauga, Ontario, headed by Patricia Muir as Canadian Regional Manager.
“In Canada, market researcher Maritz Canada reports that women influence some 66 per cent of all buying decisions, including vehicle purchases,” said Jody DeVere, founder and CEO of AskPatty.com. “In effect, they have become nearly every family’s chief purchasing officer. Automotive retailers that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to be overtaken by their competitors.”
The company said that an AskPatty Certified Female Friendly automotive retailers “creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle an overall great experience.” Retailers trained and certified in the program are held to a high level of customer satisfaction for women consumers.