May 17, 2002


F150World.com becomes FordTruckWorld.com

San Diego, California – F-150 World, a leading Ford truck community website, has been acquired by Enthusiast World, Inc., a San Diego-based company which produces online communities and events for automobile and motorcycle enthusiasts. Enthusiast World will re-name the website as “Ford Truck World” (www.fordtruckworld.com). The previous F150world.com domain will remain active.

F-150 World, the home to over 90,000 Ford truck owners worldwide, has for the last two years been attracting an ever increasing following of loyal Ford truck owners. The most recent web traffic figures have the site generating over 5 million page views per month. As a part of the Enthusiast World network, F-150 World will be the premier website for the new company and its network of enthusiast websites. The Enthusiast World website network consists of two initial sites, with additional enthusiast online communities being introduced this year.

The first is its current Ford truck website known as “F-150 World.” Classic Truck World (www.classictruckworld.com) is the second in a string of new websites to be launched in the coming weeks for various enthusiasts markets.

F-150 World gets its brand recognition using the most sophisticated community tools available. Users, forums, live chat, photo galleries, news, articles, and 37 chapters in North America all come together at one meeting place on the Web.

“F-150 World started as an F-150 website, but quickly became the home to all Ford trucks and SUVs,” said Chris Duke, President & CEO of Enthusiast World. “With the phenomenal growth of F-150 World the name change was inevitable, and while there never is a perfect time to change a site’s name, this is the best time.”

To mirror this change, the Truck Enthusiast Network’s June launch of the previously announced TEN Magazines’ F-150 World has been re-named to TEN Magazines’ Ford Truck World. The magazine will still have the same focus as previously announced by TEN.

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