October 16, 2006


Enterprise Rent-A-Car makes 50-year tree-planting commitment

Vancouver, British Columbia – A post-fire reforestation project near Lillooet, British Columbia has been announced as part of Enterprise Rent-A-Car’s 50 Million Tree Pledge. The project is managed by Tree Canada in partnership with the National Arbor Day Foundation, a U.S. forestation agency.

Enterprise has committed to plant 50 million trees over the next 50 years, at a total cost of US$50 million in today’s dollars. The ceremonial first trees of the pledge, several small white pines, were planted last week in St. Louis, Missouri by U.S. First Lady Laura Bush to officially launch the program. The 50 Million Tree Pledge is the largest gift ever received by the National Arbor Day Foundation.

In Lillooet, 186 hectares of land will be planted with Douglas fir seedlings. In 2004, several fires caused by lightning merged and burned significant portions of the Bridge River Indian Band’s reserve bands, and more than 50 per cent of the main community watershed of the Band and the Village of Lillooet. The seedlings are currently growing and planting should begin in spring 2007.

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