April 26, 2007

Enterprise Rent-A-Car helps plant first tree at B.C. reforestation ceremony

Vancouver, British Columbia – A post-fire reforestation project near Lillooet, B.C. began yesterday, thanks in part to a financial donation from Enterprise Rent-A-Car. The planting, which will add 251,000 seedlings, is the first Canadian planting to be part of the rental company’s pledge to plant 50 million trees over the next 50 years, in honour of the company’s 50th anniversary.

The mayor of Lillooet and local chiefs of the Bridge River Indian Band and T’it’q’et Reserve were on hand for the presentation and ceremonial planting. In 2004, several fires caused by lightning merged and burned significant portions of the Bridge River Indian Band’s reserve lands near Lillooet, and burned more than 50 per cent of the main community watershed of the Band and the Village of Lillooet.

Launched in October 2006, Enterprise Rent-A-Car’s 50 Million Tree Pledge will come to a total cost of US$50 million in today’s dollars. It works with the National Arbor Day Foundation, its Canadian partner Tree Canada, and the U.S. Forest Service.

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