Winnipeg, Manitoba – The final stages of a tree planting project in the Sandilands region of southeastern Manitoba has taken place, part of a reforestation effort partially funded by Enterprise Rent-A-Car. The planting is the third Canadian project under Enterprise Rent-A-Car’s pledge to plant 50 million trees over 50 years, including 150,000 red and jack pine seedlings.
The 50 Million Tree Pledge is part of an overall environmental commitment by Enterprise, including a $25 million gift to create the Institute for Renewable Fuels and the launch of a carbon consumer offset program for rental vehicles, with the company matching dollar-for-dollar up to $1 million to fund additional projects.
“Today’s ceremony is small compared to the majesty of the future forest that will return because of this project,” said Brian Oddy, vice-president and general manager for central Canada at Enterprise. “Being part of the ceremonial planting makes me proud to be part of a company that is so committed to these types of reforestation projects, both today and over the long term.”
The project is in partnership with Tree Canada, Enterprise’s Canadian partner; a large area of the forest was destroyed in 2005 by an intense windstorm. The two previous reforestation projects took place in Lillooet, B.C. in April 2007, and the second near Kamloops, B.C. in June 2007.