Mississauga, Ontario – Nissan Canada has launched a three-phase contest on Facebook for a chance to win a new Nissan vehicle.

The challenge requires Canadians to define, in 140 characters, what innovation means to them. Entrants in the Nissan Innovation Challenge will compete to earn two grand prizes, involvement in the creation of a national Nissan television choice, and a new Nissan vehicle of his or her choice (excluding GT-R and NV).

The first phase begins with “Likers” of the Nissan Canada Facebook page submitting 140-character definitions of what innovation means to them in their daily lives. A panel of judges will evaluate the submissions based on clear/concise communication, emotion, and creativity and originality. The judges will choose the best 200 entries, with those semi-finalists asked to submit a short, simple video on Facebook to pitch a commercial idea that connects the representation of innovation to a specific Nissan nameplate.

Nissan will then ask its Facebook community to vote on the submissions to assist the judges in deciding on five finalists. These five will go to a Toronto studio to pitch their ideas in-person to the judges, a process which will be chronicled on Facebook through two same-day webisodes. The winner will then be announced and the winning spot will be published and then turned into a national television spot.

In addition to the grand prizes, anyone who enters in the first phase, and any who register to vote, are eligible to win  Toshiba tablets. The deadline for submissions of innovation ideas is December 5, 2011. For more information and to register, visit Nissan.

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