July 22, 2005
Employee discounts helping Big Three sales
Westlake Village, California – Offering employee discounts to all consumers appears to be paying off for the Big Three with increased sales and market share in the U.S., according to information compiled by J.D. Power & Associates’ Power Information Network (PIN).
Both Ford and DaimlerChrysler have rebounded in July from mediocre results in June, when GM alone offered employee pricing. (In Canada, GM was third to offer the incentive, behind DaimlerChrysler and Ford.)
During the first fifteen days of July, GM captured 30.3 per cent of the retail new-vehicle market, compared to 25 per cent a year ago, and 33.4 per cent during the first fifteen days of June. Ford’s share moved to 19.6 per cent through the first fifteen days of July, up from 15.1 per cent in June and 18.1 per cent in July 2004. DaimlerChrysler captured 12.5 per cent in July, up from 11.3 per cent in June but down from the 13.3 per cent it held in July 2004.
Toyota, Honda and Nissan have all lost market share in the U.S. in July when compared to both June 2005 and July 2004, although all show sales increases in July versus June, and July 2004.