August 1, 2003
Dunlop Tires supports Canadian beef with giant game of “Moolette”
Toronto, Ontario – In an effort to support the Canadian beef industry and derive some publicity in the process, Dunlop Tires created a giant, 60 foot roulette board in downtown Toronto yesterday and placed a cow on the “Moolette” wheel.
Bystanders placed bets upon which of the 36 numbers its cow patties would land. Proceeds from the game went to the 4-H Clubs.