May 10, 2006
Drinking and driving on the decline
Toronto, Ontario – The 17th annual Arrive Alive Drive Sober campaign was launched yesterday, aimed at eliminating impaired driving in Ontario; the Ontario Community Council on Impaired Driving (OCCID) notes that data going back 16 years reflects a downward trend in drinking and driving.
The campaign is timed with summer weather, when increased incidents of impaired driving fatalities and injuries are noted. “Seventeen years of campaigning is helping to reduce fatalities during this historically high-risk time of year,” says Shelley Timms, President of OCCID. “However, our mission is the elimination of impaired driving.”
Harinder Takhar, Minister of Transportation, notes that Ontario has the lowest impaired driving offence rate in Canada; in 2003, the province was 36 per cent lower than the national average.