May 18, 2004


Dollar Rent A Car joins Hbc Rewards program

Tulsa, Oklahoma – Dollar Rent A Car and Hudson’s Bay Company (Hbc) are launching a program offering customers the opportunity to earn Hbc Rewards bonus points at all Canadian and U.S. locations, expanding the partner points earning potential of Hbc Rewards members.

Beginning May 15, 2004, Hbc Rewards members can choose to earn 10,000 Hbc Rewards bonus points with every eligible vehicle rental at Dollar Rent A Car locations across Canada and in the U.S. In celebration of the launch of the program, Dollar is offering customers triple points for rentals between May 15 and July 31, 2004.

“We’re very pleased to offer Dollar customers the ability to earn rewards from Canada’s oldest and one of the most reputable retail chains,” said Tim Oldfield, Vice President of Sales and Marketing, Dollar Thrifty Automotive Group Canada, Inc. “With Dollar still relatively new in the Canadian market, this partnership will add profile to the brand and value to the product.

“Hbc Rewards bonus points earned at Dollar will be added to the points customers already collect at the Hbc Family of Stores: The Bay, Zellers, Home Outfitters and the online store, www.dealsoutlet.ca, as well as at other Hbc Partners. Points can be redeemed for a wide selection of items such as appliances, home entertainment and Hbc gift cards. All items can be ordered from the Hbc Rewards catalog available in stores, or online at www.hbcrewards.com.

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