December 19, 2003
Dodge withdraws sponsorship of ‘Lingerie Bowl’
Auburn Hills, Michigan – DaimlerChrysler announced it has pulled out of its sponsorship of the Lingerie Bowl, a pay-per-view football game event scheduled to take place during halftime of Super Bowl XXXVIII, February 1st, 2004.
The event, which was to feature professional models playing tackle football, was accused of being sexually suggestive and inappropriate.
“Dodge brand’s sponsorship of the Lingerie Bowl has become a distraction,” said George E. Murphy, Senior Vice President, Global Marketing, DaimlerChrysler. “The event was diverting media and consumer attention from current products, and from the great new products we are preparing to launch next year.”