Windsor, Ontario – Chrysler Canada has unveiled the Ram Laramie Longhorn Edition, the most luxurious Ram pickup truck ever produced by the company.

“The Ram Laramie Longhorn Edition is going to set the standard for luxury pickups,” said Ed Broadbear, vice-president of marketing for Chrysler Canada. “Combining functionality with upscale style, the Ram Laramie Longhorn Edition will be a showstopper both on the ranch and in the heart of the city.”

Available in 1500, 2500 and 3500 configuration, the Longhorn Edition includes five colour choices, 20-inch chrome-clad or polished aluminum wheels, full leather interior with Laramie Longhorn badges and contrasting piping, burled walnut woodgrain surfaces, saddlebag-style front seatback pockets, unique instrument cluster, footwell lighting, all-weather rubber mats, Garmin Navigation Media Centre, remote starter, backup camera, heated and ventilated front seats, and heated rear seats.

The new model will go on sale in the first quarter of 2011, with prices announced closer to launch.

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