DodgeRedRhombusAuburn Hills, Michigan – Dodge has unveiled a new logo, featuring the name with a pair of red racing stripes.

The company said that Dodge designers sketched the new logo after Dodge and Ram Truck were clearly defined as separate brands with their own identities and consumers.

The twin red graphic stripes will be used in communications, advertising, Internet and merchandising. They will not appear on Dodge vehicles or on dealership signs.

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