September 18, 2007

Dodge to auction first two 2008 Challengers

Dodge Challenger concept
Dodge Challenger concept. Click image to enlarge

Photo Gallery: Dodge Challenger concept

Auburn Hills, Michigan – Chrysler has announced that the first two all-new 2008 Dodge Challengers, to be built in Brampton, Ontario, will be auctioned, with proceeds benefiting local charities. The first vehicle will benefit notMYkid, the second the United Way of Southeastern Michigan, while a third will be auctioned on eBay in early 2008. All three will be SRT8 models, featuring a 6.1-litre Hemi V8 engine and Hemi Orange paint scheme.

The Challenger will make its worldwide debut at the Chicago Auto Show on February 6, 2008.

“Dodge is thrilled to build on the excitement of the countdown to the return of the Challenger by giving consumers the chance to get one of the first all-new 2008 Dodge Challenger vehicles produced,” says Mike Accavitti, Director, Dodge Brand and SRT Marketing. “The Dodge Challenger is an icon and the revival of this storied nameplate has enthusiasts chomping at the bit to get one. Consumers now have the opportunity to not only own the car of their dreams, but to help those in less fortunate circumstances as well.”

The first vehicle will be auctioned at the Barret-Jackson Collector Car auction in Scottsdale, Arizona in January, and will benefit notMYkid, an organization dedicated to improved understanding about youth health issues, including suicide, drug abuse, eating disorders and depression. The second Challenger will be sold through a private auction for Dodge dealers and will benefit the United Way. Information on the eBay auction will be announced at a later date.

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