January 21, 2002
Dodge returns to monster truck racing with new “Raminator”
Auburn Hills, Michigan – After a six year absence from factory-backed monster truck racing, Dodge is debuting an all-new 2002 Ram-based “Raminator”. The truck made its competitive debut January 19th in the U.S. Hot Rod Association Monster Jam at the Pontiac, Michigan Silverdome.
Dodge’s monster truck is owned by Champaign, Illinois-based Hall Brothers Racing, who have been competing in monster truck racing since 1987. Hall Brothers president Tim Hall builds the engines and electrical systems for the truck, while driver Mark Hall, his brother, serves as the shop foreman, fabricator and welder.
Raminator is powered by a 565 cubic-inch supercharged Dodge Hemi engine that runs on methanol alcohol and produces more than 2,000 horsepower. In addition to its car-crushing size and power, Raminator also features crowd-pleasing special effects like smoke-snorting nostrils and strobing red eyes.
The Halls, who previously campaigned a Dodge Ram in Monster Truck Racing Association (MTRA) competition under the name Executioner, are ready to bring the new Dodge to the winners circle.
“The reason we’re doing this now is that it’s perfect timing with the launch of the new Dodge Ram,” said Bo Puffer, Dodge Communications Specialist. “It helps let people know that it’s a big truck and it fits in with the Dodge brand character of street-smart and edgy.”
Dodge made the decision to re-enter monster truck racing in October 2001, as a way to build exposure for the new 2002 Ram. More than a million people attend monster truck events each year, and the demographics of the people who attend those events are the consumers who buy pickup trucks, Puffer added.