Auburn Hills, Michigan – MotorWeek TV today announced that the Dodge Ram 1500, 2500 and 3500 trucks have won the show’s 2010 Drivers’ Choice Award for Best Pickup Truck.
This is the second year in a row that MotorWeek has chosen Ram trucks for the award.
“The Ram Truck Brand is proud to win this award,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand, Chrysler Group LLC. “It takes teamwork to build great trucks like the Ram 1500, 2500 and 3500. The success of Ram Trucks in the market — and big awards like MotorWeek’s Drivers’ Choice — reflect the hard work of designers, engineers, product planners, assembly workers and many others.”
The annual Drivers’ Choice Awards look at vehicles from a buyer’s point of view. MotorWeek follows consumer buying trends and product innovations and heavily factors them into the selection process. MotorWeek’s categories reflect the full range of buyer preferences.
“Touting updated big-rig styling and now a true crew cab model, the HD Rams are all you’ll ever need to get the job done,” said MotorWeek host John Davis. “We understand that consumers want value and reliability. Our aim is to produce a list of winners that makes sense, and can be used as a practical guide for vehicle shopping.”
Every year for the last 29 years, MotorWeek has paused half way through its television season to take stock of the state of the automotive business and to judge the best new cars and trucks of the year. MotorWeek bases its Drivers’ Choice Awards on superior performance, technology, practicality, dollar value and driving experience.
MotorWeek announced all of its Drivers Choice Awards winners at the Chicago Auto Show, and then on its broadcast episode which begins airing on PBS stations February 13th.