July 26, 2004


Dodge giving big discounts on outgoing Dakota pickup

Windsor, Ontario – With the next generation 2005 Dodge Dakota hitting the market this fall, Dodge is offering price reductions of up to $5,000 on in-stock 2004 V-8 powered Dodge Dakota mid-sized pickup trucks, announced the company. In-stock 2004 V-6 powered Dodge Dakota trucks are available with up to $3,500 savings.

In addition, the Dakota with the V-8 engine is available with zero percent financing for 60 months and $2,000 cash back. Lease customers will receive up to $1,000 lease cash and zero percent financing for 48 months. This offer is valid until July 31, 2004.

“We’re offering consumers what we think are some of the best values to ever hit the Canadian car and truck market. You will not find a better deal this summer than the 2004 Dakota,” said Ron Smith, Vice President, Marketing, DaimlerChrysler Canada. “With less than two months to go before the launch of the all-new 2005 Dakota, this is a great opportunity to get the current version of Canada’s best-selling mid-sized truck at an incredible price.”

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