Auburn Hills, Michigan – Chrysler LLC has announced that it is “preparing to explore strategic options” for the Dodge Viper business. The review is unique to the Viper among Chrysler’s products.
“We have been approached by third parties who are interested in exploring future possibilities for Viper,” said Bob Nardelli, Chrysler Chairman and CEO. “As the company evaluates strategic options to maximize core operations and leverage its assets, we have agreed to listen to those parties. We will do so, keeping in mind the best interests of those who have shown tremendous support for the vehicle, including employees, suppliers, dealers and a worldwide group of loyal Viper owners and enthusiasts. Viper is an integral part of this company’s heritage. While this is a strategic review, our intent would be to offer strong operational and financial support during any potential transaction, in order to ensure a future for the Viper business and perpetuate the legacy of this great vehicle.”
The Viper is hand-built in a low-volume, modular process at the company’s Conner Avenue Assembly Plant in Detroit, which operates largely independent of Chrysler’s other production facilities. The vehicle was introduced as a concept at the 1989 Detroit auto show and was first available as a production vehicle for the 1992 model year.
The company emphasized that it has not set a definitive timetable for completion of the review, no final decision has been made, and there is no assurance that any transaction will take place as a result of the process.